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The Souq is one of the most busy & interesting locations in Doha. It provides the visitors an entertaining experience that lacks one element, which is a branding identity. I've designed an identity that resolves this problem, through creating series of elements that are taken from the actual doors, entrances, and windows in the Souq.
The plan is to create an identity for the whole place, that holds on sub-identities for each shop in the Souq. This will provide an easier navigation for the visitors, and will allow interactions to occur between the visitors themselfes. I've also changed the type of bags that is used to engage all the visitors in the shopping experience and allow conversations to happed between buyers.
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